Most founders burn their first $100k on the wrong product. You don't have to.
You've got the vision. You know your customers better than anyone. What's missing is someone who's shipped successful products and won't let you spend a dollar on the wrong thing — someone in your corner from strategy all the way to ship.
real projects, real founders
Shipped With Founders Like You.
A few of the places you'll find products I've helped build, rebuild, or save from the wrong direction.
sound familiar?
You've Been Here Before.
Every week, another founder hits one of these walls. If you see yourself here, you're not alone — and none of it is your fault. But every one of them is fixable.
The Expensive MVP
You spent $50k–$150k on a dev shop MVP. Six months later, you're rebuilding it from scratch because they built what you asked for — not what your customers needed.
The Vanishing Co-founder
Your "technical co-founder" disappeared when things got hard. Now you have half a product, no documentation, and a codebase nobody else can maintain.
The Pretty Paperweight
You hired freelancers on Upwork. They delivered on time and on budget — but nobody wants to use it. Turns out the problem wasn't engineering. It was product.
The DIY Trap
You're learning to code yourself with AI tools. You've spent three months building instead of selling, and you still don't know if anyone will pay for it.
"Every one of these has the same root cause: building before you knew what to build."
what you actually need
Someone in Your Corner.
You don't need another dev shop. You don't need another agency. You need one senior person who does both jobs — strategy and shipping — so they never fall out of sync.
You figure out what to build.
Most technical people skip this step. A good guide won't. Before a single line of code, your assumptions get stress-tested, your customers get interviewed, and you walk away knowing — not guessing — what you're building and why.
"This is where most founders burn the most money. It's also where they save the most."
You ship it — right the first time.
No handoffs to juniors in another timezone. No game of telephone between a strategist and a coder. The same senior hand who helped shape the plan writes the code — so your product actually matches the strategy you agreed on.
"When strategy and code live in the same head, you stop losing weeks in translation."
your path
Three Steps to the Right Product.
Each one keeps your money away from the wrong thing — and moves you closer to a product customers actually pay for.
Define
You get brutally honest about your market, your customers, and your assumptions. The questions your team won't ask — you'll hear them. Most founders change direction here, and they're grateful for it.
Validate
Before a line of code, you prove people will pay. Real conversations with real customers. Pre-sales, letters of intent, paid pilots. If there's no demand, you find out now — not after $100k.
Build & Ship
Your product gets built. Weekly iterations, live demos, real user feedback. You end up with a working product fast — not a deck, not a prototype, not a "phase 1 deliverable."
the goods
What You Get
- A senior engineer who also thinks like a product strategist — not a ticket-taker
- Customer discovery that kills bad ideas early, before they cost you real money
- Working software shipped in weeks, not months — with weekly demos and course corrections
- Honest, direct feedback — you'll hear when an idea won't work, and why, before it costs you
- Clean code you actually own — no vendor lock-in, no proprietary frameworks
Weekly billing. No long-term contracts.
If it's not working, we stop. No hard feelings, no exit fees.
last thing
Stop Guessing.
Start Building the Right Thing.
Every week you spend building the wrong product is money you don't get back. Let's figure out what you're really trying to build — and whether it's worth building — before you spend another dollar.
[email protected] — no pitch deck required